Track Performance Real-Time with Market Data
Escapia’s New Performance Dashboard
Escapia’s new Performance Dashboard compares business performance to goals, historical benchmarks, and the markets so it’s easy to see a detailed view of your performance.
- Pace Report:The Performance Dashboard displays rent, bookings, the number of nights you’ve sold, ADR (average daily rate), RevPAR (revenue per available rental), and unit occupancy year over year.
- Filtering: You can easily refine results by location, office, custom unit groups, unit type, unit size, or by a specific unit to understand what parts of your business are driving performance.
- Market Comparisons: You can layer in market and occupancy data from Vrbo for properties in a specific location to see how your properties are performing compared with other properties. Surfacing occupancy data from millions of properties directly in Escapia is a first for the software industry.
- Insights: Within your Performance Dashboard, top opportunities will be highlighted so you can quickly see and act on areas that need your attention most.
Understanding in-depth business performance is no easy task for vacation rental property managers today. No matter what system you use, there isn’t one place to see comprehensive, real-time and easy-to-consume views of performance data. And understanding what actions to take from this data is even more difficult.
Available now for select users, Escapia’s new Performance Dashboard shows business performance year over year plus your performance compared with the rest of the market. You can also instantaneously filter and view more granular levels of data, all in one easy-to-view screen.
This dashboard allows users to proactively see areas where performance is excelling or dipping across the entire portfolio, with filters to see individual properties, groups of properties, geographies, and more. It will visualize performance with a real-time trend chart and pacing, along with other market data benchmarks to provide you and your owners a more accurate view of how your business is performing.
Imagine how this new dashboard could help you excel in today’s competitive market — and support more productive owner conversations.
This will be the first of many steps of Escapia’s commitment to providing property managers with a competitive edge through better software.
Escapia users can learn more and get started here.
V12.NET customers can find additional resources here.
Not an Escapia or V12.NET user? Contact us here to learn more.
Action on Data — Right from Your Software
Escapia’s New Opportunities Hub
Escapia’s Opportunities Hub combines Vrbo’s rich vacation rental market data with your data to deliver tailored actions to improve business performance right in Escapia.
- MarketMaker Opportunities: Escapia has a direct integration with MarketMaker, Vrbo’s revenue management and rate optimization system, which analyzes billions of data points from the Vrbo marketplace to calculate prices, and allows you to accept the opportunity right in Escapia.
- Competition Opportunities: If you distribute your properties to Vrbo, Escapia shows when you have won or lost a booking on the Vrbo marketplace and surfaces the factors that may have played a role in the guest’s choice to either book your property or someone else’s.
- Property Opportunities: Escapia also highlights specific actions you can take to help make your property more attractive to travelers on all of your channels: Vrbo/HomeAway, your website, or somewhere else. And it directs you to the specific area to implement those enhancements in the software.
To gain a competitive edge today, vacation rental property managers must patch together insights from unstructured and siloed data from different, often incomplete sources. And acting on that data to help drive results can be even more time-consuming and confusing.
Available now for select users, Escapia’s new Opportunities Hub will surface optimization suggestions for you to view and act upon right in your software, starting with revenue management and listing suggestions.
Revenue Management with Market Data Coming to Escapia
What if your software showed you top actions you could take to drive more revenue? Escapia's new Opportunities Hub will look at your current rates, the rates of similar properties in the area and market trends like supply and demand to notify you when you have an opportunity to adjust your rates.
This powerful functionality leverages data from Vrbo's revenue management tool, MarketMaker, and provides Escapia users the ability to accept pricing opportunities directly in their software.
Surfacing Traveler Behavior and Competitive Insights
Do you know why a traveler booked one of your properties? Or more importantly, why you lost a booking to another property in your market? Escapia’s Opportunities Hub will also provide insights so you can evaluate what may have influenced a traveler's decision to book. Whether it’s an amenity at the property, the price or listing content, understanding why you won or lost a booking can help you win more often.
Tailored to Your Business
Escapia’s Opportunities Hub will leverage data science to dynamically provide insights tailored to your business. You can focus on the top opportunities based on what you determine to be the most valuable to your business.
Escapia users can learn more and get started here.
V12.NET customers can find additional resources here.
Not an Escapia or V12.NET user? Contact us here to learn more.
Maximize Efficiency
You rely on your software to run key parts of your business, and its performance drives business efficiency. As we invest in exciting new features, we’re also focused on strengthening the core of the Escapia platform to give you more operational efficiency.
To increase speed and performance, all future Escapia functionality will be built on a new platform that leverages the same robust and scalable technology used to run sites like Vrbo and Expedia. New product modules will be built in a completely new and different way on a new foundation to provide you with faster software and an enhanced user experience — all optimized for mobile.
As we replace different functionality over time, you’ll notice the same tasks can be completed with fewer clicks and faster run times.
It’s the little things that count. That’s why we’re committed to building new Escapia functionality focused on saving you time while maximizing revenue.
Escapia users can learn more and get started here.
V12.NET customers can find additional resources here.
Not an Escapia or V12.NET user? Contact us here to learn more.
*Vrbo pricing opportunities available for North America only at time of fall 2019 launch